Archive for May, 2009

Enterprise News: ‘Mystic India’ may leave you wanting more

Friday, May 29th, 2009

Enterprise News has posted their review of Mystic India, a film which tells of 11-year-old child yogi, Neelkanth, who left his home on June 29, 1792, on a journey of awakening. Even on a giant screen, India is just too geographically and culturally diverse to be captured in a 44-minute travelogue. That’s ...

MarketSaw reveals Avatar concept art

Friday, May 29th, 2009

3D blog, MarketSaw, has revealed concept art for James Cameron's highly anticipated Avatar: This is official, concept art from the forthcoming book The Art of Avatar: James Cameron's Epic Adventure(which I have on preorder) which has 100 120 full color concept images in it as well as interviews! Better get your ...

Gizmodo: How Regular Movies Become “IMAX” Films

Friday, May 29th, 2009

In their ongoing look into IMAX technology, Gizmodo reveals the digital re-mastering process (DMR) IMAX utilizes to convert 35mm movies into "The IMAX Experience." IMAX film is—unquestionably—far more impressive than any other standard on the block, analog or digital. So how the heck can IMAX claim they can take a normal ...

Box Office Prophets takes skeptical view on surge of 3D, IMAX

Friday, May 29th, 2009

Box Office Prophets offers this skeptical view on the recent surge of films in 3D and IMAX: One can only dress up a movie chair and jack up the price so much, however, and distributors were only too happy to begin providing advanced technology to encourage exhibitor gouging. IMAX has not ...

Gizmodo: Filming Hubble Repair Practice, Underwater

Friday, May 29th, 2009

Gizmodo continues their on-going feature "Gizmodo goes to IMAX" with this look at how IMAX captured footage of NASA practicing Hubble repairs underwater: This 3D underwater housing is rated to shoot in depths up to 125 feet of seawater. But despite having hundreds of pounds of camera equipment tucked inside (the ...

Lozier IMAX offers freebies with movie

Friday, May 29th, 2009

The Lozier IMAX Theater located in Omaha's Henry Doorly Zoo is offering freebies with a movie ticket purchase. WOWT reports: Movie goers of all ages will receive a FREE small Popcorn and small Pop while enjoying an IMAX film now through June 2, 2009 when purchasing an IMAX admission ticket. Popcorn ...

Roger Ebert gives his take on the digital IMAX fiasco

Friday, May 29th, 2009

In his blog, movie critic Roger Ebert offers his views on the smaller digital IMAX screen controversy, and the movie industry's past attempts at achieving an immersive cinematic experience: The obvious solution is to brand "new IMAX" so customers know what they're getting. Call it IMAX Lite, IMAX Junior, MiniMAX or ...

Mystery of the Nile’s Pasquale Scaturro stars in “Expedition Africa” TV series

Friday, May 29th, 2009

Mystery of the Nile's expedition leader Pasquale Scaturro stars in a new television series, "Expedition Africa: Stanley & Livingstone," premiering Sunday, May 31 on The History Channel. More info: We loved him in Mystery of the Nile as the courageous leader of the historic Blue Nile expedition from source to ...

Arizona Mills IMAX offers “Passport to Adventure”

Thursday, May 28th, 2009

EVLiving reports: Looking for an adventure this summer? IMAX Theatre Arizona Mills has just the ticket - a special “Passport to Adventure” packaged film discount sponsored by Grand Canyon Railway that will give audiences the chance to experience the Colorado River, dinosaurs, sea animals and more from the comfort of a ...

Under the Sea ‘teems with the bizarre, lovely’

Thursday, May 28th, 2009

The Philadelphia Inquirer gives their review of IMAX's most recent Giant Screen documentary, Under the Sea 3D: "Under the Sea," a giant-screen 35-minute extravaganza shot in the Coral Triangle of Papua New Guinea and in the waters of Southern Australia and the Great Barrier Reef, is teeming with creatures that are ...

New Transformers 2 images released

Thursday, May 28th, 2009

New images for Transformers: Revenge of the Fallen have been released. The sequel to the 2007 film sees the return of Optimus Prime and the Autobots. Key sequences of the film have been shot using IMAX cameras, and will be integrated with the 35mm footage. The film opens June 24, 2009 ...

Gizmodo goes to IMAX

Thursday, May 28th, 2009

Gadget blog, Gizmodo, offers an ongoing feature focusing on IMAX technology. IMAX is the anti-YouTube, a quality-obsessed celebration of overstimulation. The screen is too big, the speakers are too loud. Yet in 2009, it's the quintessential antibody to all those viral videos that fill our days, rotting our taste. That's why ...

Indy Star: Fire damages Noblesville IMAX theater

Thursday, May 28th, 2009

Indianapolis Star reports: Fire investigators say that someone who set items on fire in a men’s room stall at Goodrich Quality IMAX Theatre last night caused $25,000 in damage, and that damage would have been more extensive if not for the sprinkler system. About 400 people were in the 16-screen theater in ...

Henry Ford IMAX makes best of 3D

Thursday, May 28th, 2009

The Detroit Free Press talks with Henry Ford IMAX's Ron Bartsch on the theater's high quality 3D: The 3D revolution might be here, but not all film experiences are created equal. The process used to shoot and project a 3D movie can mean the difference between just a bit of added ...

Video: Reel Talk discusses digital IMAX screen size

Thursday, May 28th, 2009

Reel Talk offers takes a look at the screen size discrepancy between IMAX's digital screens vs. IMAX film-based theaters:

Video: Ben Stiller, Owen Wilson on Night at the Museum 2 in IMAX

Wednesday, May 27th, 2009

Access Hollywood talks with stars Ben Stiller and Owen Wilson on the IMAX version of Night at the Museum: Battle of the Smithsonian. The film is currently playing in conventional and IMAX theaters. Source >>

Video: Amy Adams, Hank Azaria talk Night at the Museum 2 in IMAX

Wednesday, May 27th, 2009

Access Hollywood talks with Amy Adams and Hank Azaria on the IMAX version of Night at the Museum: Battle of the Smithsonian. In the film, it's a new "Night" and "Museum" for Ben Stiller, who is joined by several other stars from the original film, as well as new characters from ...

PopSci: What’s It Like to Film IMAX 3D In Outer Space?

Wednesday, May 27th, 2009

Popular Science talks with director/producer Toni Myers on the filming of the repair of the Hubble Space Telescope using IMAX 3D cameras: NASA's Custom IMAX 3D Camera: Testing the rig in NASA’s Neutral Buoyancy Lab. (Photo credit: NASA) Filming an IMAX 3D feature about NASA's last manned mission to repair the Hubble ...

LF Examiner welcomes IMAX’s branding change

Wednesday, May 27th, 2009

LF Examiner's James Hyder covers the recent IMAX digital screen controversy, and offers a rundown of the events since actor Aziz Ansari's blog and twitter rant against IMAX digital screens: Imax Corporation CEO Richard Gelfond says the company will take steps to give customers more information about its multiplex theaters, after ...

LF Examiner analyzes IMAX’s immersive claims

Tuesday, May 26th, 2009

In two new articles, LF Examiner's James Hyder explores IMAX's claims on being "the most immersive experience in the world." So is IMAX, as the company claims “the most immersive experience in the world”? In short, no. Some IMAX theaters, notably IMAX Dome theaters, are as immersive as any theatrical experience ...