Independent focuses on the UK 3D revolution

The Independent takes a look at how 3D is being integrated into the UK cinema-going experience:

“This is digital stereoscopic 3D. It is a far cry from the 3D experience of the 1950s. There is no ghosting and no headaches. It is pin-sharp, laser-sharp, crystal-clear 3D imagery,” says Mark Batey, chief executive of the Film Distributors’ Association. It’s a view supported by Phil Clapp, chief executive of the Cinema Exhibitors’ Association. “I have seen excerpts from the upcoming Monsters vs Aliens film and it is incredible. You actually feel immersed in the film, like the action is taking place around you, rather than in front of you, as it is in 2D.”

There are currently 65 digital 3D screens in the UK, and more than 2,000 worldwide. Industry experts predict there will be at least 10,000 by 2012. This rapid expansion and advancement in 3D technology is seen by some as a response to the decline in cinema attendance and the rise in alternative viewing platforms such as the internet, PlayStation and cable television.

Article >>

|