This is Money writes:
IMAX is gearing up to expand its UK operation from 14 to 50 cinemas as it attempts to lure families away from rival home entertainment offerings.
Talks are said to be underway with potential distributors to grow the bigscreen cinema chain’s presence over the coming years.
Odeon UCI is the UK’s largest IMAX franchisee with 11 3D screens, and could be expected to benefit from the expansion.
Recent releases Cars 2 and Transformers: Dark Of The Moon, pictured, as well as the upcoming Harry Potter And The Deathly Hallows: Part 2, were all designed to be shown on big screens like those offered by IMAX.