Paramount Pictures’ Transformers: Dark of the Moon Posts IMAX Launch Record in China for a U.S. Movie

July 25, 2011 – 3:12 pm

Film Grosses a Record $3.7 Million, or $120,000 Per Screen, in China’s IMAX(R) Theatres During Opening Frame

LOS ANGELES, Jul 25, 2011 (GlobeNewswire via COMTEX) — IMAX Corporation (NYSE:IMAX) (TSX:IMX), and Paramount Pictures announced today that Transformers: Dark of the Moon, the highly anticipated third film in the blockbuster Transformers franchise, surged to an IMAX opening launch record for a U.S. movie in The People’s Republic of China, garnering approximately $3.7 million on 31 screens over the four-day opening, for a per-screen average of $120,000. This represents IMAX’s widest release in China to date, and surpasses the previous IMAX opening weekend record of $97,400 per screen for Avatar.

Since its launch on June 28, Transformers: Dark of the Moon has grossed $45.5 million globally in IMAX(R) theatres, surpassing the $44 million of gross box office generated by Transformers: Revenge of the Fallen: The IMAX Experience. The film will open in Japan this coming weekend. Globally, the film has generated total box office of $882 million to date.

“We’re extremely pleased with such record results for an IMAX DMR film in China,” said IMAX CEO Richard L. Gelfond. “Chinese audiences are clearly seeking out The IMAX Experience(R) through U.S. blockbusters and numbers like these illustrate why China presents an exciting — and growing — opportunity for IMAX. By year-end, we anticipate having 85 theatres operating in Greater China, more than double the 40 theatres we had open at the end of 2010.”

“These fantastic box office results are a testament to all of our great partners in China,” said Greg Foster, IMAX Chairman and President of Filmed Entertainment. “In addition, Michael Bay and Paramount Pictures have delivered a fan favorite and moviegoers around the world continue to come out in force to see this latest installment of the Transformers franchise in IMAX.”

Transformers: Dark of the Moon: An IMAX 3D Experience has been digitally re-mastered into the image and sound quality of The IMAX Experience(R) with proprietary IMAX DMR(R) (Digital Re-mastering) technology for presentation in IMAX 3D. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.

About Transformers: Dark of the Moon

Shia LaBeouf returns as Sam Witwicky in Transformers: Dark of the Moon. When a mysterious event from Earth’s past erupts into the present day it threatens to bring a war to Earth so big that the Transformers alone will not be able to save us.

Transformers: Dark of the Moon is the third film in the Transformers franchise and the first shot in 3D. It is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. The film has been rated PG-13.

(C) 2011 Paramount Pictures Corporation. All Rights Reserved.

HASBRO, TRANSFORMERS and all related characters are trademarks of Hasbro.

(C) 2011 Hasbro. All Rights Reserved.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE:VIA) (NYSE:VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company’s labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.

About IMAX China

IMAX China is a wholly-owned subsidiary of IMAX Corporation, and is incorporated under the laws of Hong Kong. IMAX China was established by IMAX Corporation specifically to oversee the expansion of IMAX’s business throughout Greater China.

About IMAX Corporation

IMAX Corporation is one of the world’s leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry’s top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company’s new digital projection and sound systems – combined with a growing blockbuster film slate – are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX theatres deliver the world’s best cinematic presentations using proprietary IMAX(R), IMAX 3D(R), and IMAX DMR(R) (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience(R).

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo and Shanghai. As of March 31, 2011, there were 528 IMAX theatres (408 commercial, 120 institutional) operating in 46 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R), Experience It In IMAX(R), An IMAX 3D Experience(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

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