AMC Theatres(R) Brings The IMAX Experience(R) to AMC Showplace Rockford 16 and AMC Showplace Edwardsville 12December 14, 2011 – 12:50 pm
MISSION: IMPOSSIBLE — GHOST PROTOCOL THE IMAX EXPERIENCE
See it First in IMAX December 16
KANSAS CITY, Mo., Dec 14, 2011 (BUSINESS WIRE) –AMC Theatres (AMC), a leading theatrical exhibition and entertainment company, announced today that guests visiting AMC Showplace Rockford 16 and AMC Showplace Edwardsville 12 can now enjoy The IMAX Experience(R) from IMAX Corporation, when MISSION: IMPOSSIBLE — GHOST PROTOCOL THE IMAX EXPERIENCE opens five days early in IMAX on Dec. 16.
The IMAX Experience combines crystal-clear images, powerful digital sound and customized theatre geometry to create a uniquely immersive movie experience. The IMAX(R) theatre at this location has been custom-designed for use in a multiplex theatre. To maximize the field of view in the modified auditorium, the screen was replaced with a larger, slightly curved and specially treated IMAX screen positioned closer to the audience.
IMAX’s digital projection system combines two digital projectors with IMAX’s proprietary image enhancer and custom lenses to create an image with greater clarity, brightness and contrast. The images on screen are complemented by IMAX’s latest sound system, which features its proprietary loudspeaker technology and uncompressed digital sound. This sound system has ten times more dynamic range, cuts down on distortion and provides a sound quality that feels more immersive, especially with the added acoustic paneling that absorbs sound and removes echo.
The addition of IMAX at AMC Showplace Rockford 16 and AMC Showplace Edwardsville 12 continues AMC’s dedication to offering the best and broadest menu of entertainment choices for guests seeking an unparalleled experience. Guests at AMC Showplace Rockford 16 and AMC Showplace Edwardsville 12 will take in the world’s most immersive cinematic experience when MISSION: IMPOSSIBLE — GHOST PROTOCOL THE IMAX EXPERIENCE opens Dec 16. The movie has been digitally re-mastered into IMAX’s format exclusively for presentation in the IMAX auditorium.
The IMAXauditorium at AMC Showplace Rockford 16 and AMC Showplace Edwardsville 12 will feature Hollywood’s biggest movies that have been digitally re-mastered into IMAX’s format.
Other upcoming Hollywood movies to be released in IMAX format include: THE ADVENTURES OF TINTIN (Dec. 21).
Combining IMAX’s revolutionary digital projection system, customized theatre geometry, specially designed screen and powerful digital audio system with AMC’s innovative products and amenities will make AMC Showplace Rockford 16 and AMC Showplace Edwardsville 12 premier destinations for entertainment. The new IMAX theatre maximizes the experience for guests so they feel as if they are IN the movie they are watching.
The opening of the IMAX theatre at AMC Showplace Rockford 16 and AMC Showplace Edwardsville 12 is part of a joint-venture agreement by AMC and IMAX to install 125 IMAX digital projection systems at AMC locations in major U.S. markets and Canada.
Guests in the Rockford area can get more information and purchase tickets for AMC Showplace Rockford 16 at amctheatres.com/rockford. Guests in the Edwardsville area can get more information and purchase tickets for AMC Showplace Edwardsville 12 at amctheatres.com/edwardsville.
About AMC Theatres
AMC Theatres delivers distinctive and affordable movie-going experiences in 351 theatres with 5,083 screens across the United States and Canada. AMC has propelled industry innovation and continues today by delivering premium sight and sound, enhanced food and beverage and diverse content. AMCTheatres.com.
About IMAX Corporation
IMAX Corporation is one of the world’s leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry’s top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company’s new digital projection and sound systems – combined with a growing blockbuster film slate – are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX theaters deliver the world’s best cinematic presentations using proprietary IMAX(R), IMAX 3D(R), and IMAX DMR(R) (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience(R).
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo and Shanghai. As of June 30, 2011, there were 560 IMAX theatres (417 commercial multiplex, 25 commercial destination and 118 institutional) operating in 46 countries.
IMAX(R), IMAX(R) 3D, IMAX DMR(R), Experience It In IMAX(R), An IMAX 3D Experience(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com . You may also connect with IMAX on Facebook ( www.facebook.com/imax ), Twitter ( www.twitter.com/imax ) and YouTube ( www.youtube.com/imaxmovies ).
This press release contains forward looking statements that are based on management’s assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include, but are not limited to, general economic, market or business conditions, including the length and severity of the current economic downturn, the opportunities that may be presented to and pursued by the Company, competitive actions by other companies, the performance of IMAX DMR films, conditions in the in-home and out-of home entertainment industries, the signing of theatre system agreements, changes in law or regulations, conditions, changes and developments in the commercial exhibition industry, the failure to convert theatre system backlog into revenue, new business initiatives, investments and operations in foreign jurisdictions and any future international expansion, foreign currency fluctuations and the Company’s prior restatements and the related litigation. These factors and other risks and uncertainties are discussed in the Company’s most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
SOURCE: AMC Theatres