China prefers Titanic 3D in IMAX

April 10, 2012 – 1:40 pm

Despite high ticket prices, China prefers viewing Titanic in IMAX 3D theaters. China Daily writes:

Chinese moviegoers flocked to cinemas on Tuesday, lining up for tickets to see James Cameron’s epic “Titanic” in 3D. While the 3D release looks set to be a huge hit in China, some cinemagoers were disgruntled that they couldn’t have it all due to censorship cuts.

Three IMAX cinemas in Beijing were packed for the movie’s debut screening on Tuesday, despite the high ticket price — 150 yuan (24 U.S. Dollars) — and the inconvenient midnight hour of the screening.

“It is expensive,” said Liu Hui, manager of Beijing UME cinema chains, “but tickets still sell out. People just prefer to watch movies like this in an IMAX cinema.”

Even outside Beijing, screenings of the film in 3D cinemas in other large cities sold out days before the film was released.

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UPDATE: More on Titanic in China:

Chicago Tribune: ‘Titanic’ 3D scores in China Imax debut: Global cume for converted epic is $60 million

China Daily: Waiting to see if Titanic 3D will sink

Contactmusic: Titanic Has Titanic Debut On Chinese Imax Screens