IMAX to have more Chinese theaters, films

China Daily writes:

IMAX is thinking big in China.

“China has become the second-largest market outside of North America for IMAX,” said CEO Richard Gelfond.

As part of its increased cooperation with Chinese filmmakers, the company will release Flying Swords of Dragon Gate, starring Jet Li, in about 30 screens in North America, the first Chinese film to be released there in IMAX 3-D format.

When Avatar hit China in 2010, it was released on only 13 IMAX screens, but now The Avengers is available on 68.
There will be about 100 IMAX screens in China by the end of this year, and another 100 are coming in the next two years, he said.

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