AMC Theatres and General Growth Properties have jointly announced a new, state-of-the-art AMC movie theater will open at North Point Mall in late 2013. The theater, called AMC North Point 12 will feature luxury seating, a Marketplace concession area, premium sound and 100 percent digital projection.
AMC is also evaluating the possibility of including an IMAX and ETX auditoriums.
IMAX theaters boast the largest screens ever made and allow the audience to sit closer in steeply tiered seats. The effect nearly overwhelms the viewer with the image.
ETX auditoriums include a 20-percent larger screen, 3-D technology, digital projection and an upgraded sound system.