KCBD NewsChannel 11 writes:
Premiere Cinemas Movie Theater installed its IMAX screen Thursday. The screen itself is 70 ft. wide by 39 foot 3 inches tall and weighed 1,000 pounds. In total it took 10 men about 30 minutes to hang, with all the final odds and ends being tied down at the end of the day.
When the theater is completed it will have a total of 16 viewing rooms, one of those being the IMAX screen, 3500 seats and amongst those, special chairs called D-Box seats.
“We actually call D-Box the fourth dimension which actually interacts with the movie,” said Rudy Leal, Director of Premiere Cinemas. “At certain scenes of the movie where a plane is flying, you kind of feel like you’re flying along with it.”
Premiere Cinemas, in partnership with the Noret family, has a trademark on D-Box seats in Lubbock, meaning no other movie theater in the city is allowed to have the technology.
UPDATE: More on the Lubbock IMAX screen install:
Lubbock Avalanche-Journal: Installing IMAX screen next huge step for Premiere Cinemas