Director Christopher Nolan talks The Dark Knight Rises and his choice to stay with IMAX 2D vs. 3D. From The Washington Post:
Nolan is not a fan of digital 3-D, which essentially has turned a fleeting 1950s cinema gimmick into a multi-million-dollar value-added tax on fans who decide they want to put on the glasses and see a film with the illusion of depth.
With “Avatar” and other early hits in the digital 3-D era, studios took in two-thirds or more of their revenue on that third dimension, which costs a few dollars more than 2-D screenings. The 3-D fever has cooled since, with movies now typically earning well under half of their income in 3-D, sometimes as little as a third.
That still means a lot of extra cash on a movie that nets hundreds of millions at the box office, but Nolan never considered following the crowd and going 3-D on Batman.
“The question of 3-D is a very straightforward one,” Nolan said in a recent interview. “I never meet anybody who actually likes the format, and it’s always a source of great concern to me when you’re charging a higher price for something that nobody seems to really say they have any great love for.
“It’s up to the audience to tell us how they want to watch the movies. More people go see these films in 2-D, and so it’s difficult data to interpret. And I certainly don’t want to shoot in a format just to charge people a higher ticket price.”
UPDATE: More on Christopher Nolan’s use of IMAX:
The New York Times: The Imax Difference, Blockbuster Size