BFI, ODEON pact for IMAX programming
July 18, 2012 – 4:02 pmThe Hollywood Reporter writes:
The British Film Institute has signed a concession agreement with European exhibition giant ODEON for the organization’s BFI IMAX theater in central London.
The agreement kickstarts July 19 and will mean the exhibitor will provide a range of services for the large screen venue which, from Friday, will be home to Christopher Nolan’s The Dark Knight Rises.
The BFI IMAX single screen venue has grossed almost £25 million ($39 million) in box office takings over the last five years.
The BFI selected ODEON after a tender process for the venue “to continue to provide the best possible service to the film industry and its audiences,” the Institute said.
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