Less simultaneous IMAX Hollywood blockbuster releases for China

The Hollywood Reporter writes:

Richard Gelfond doesn’t expect many more Hollywood superheroes to clash at the local multiplex in China.

The Imax CEO on Wednesday told the Goldman Sachs’ Communacopia conference that Chinese authorities directing screen traffic in the Asian market weren’t impressed with the results when Warner Bros.’ The Dark Knight Rises and Columbia Pictures’ The Amazing Spider-Man opened simultaneously in China on Imax screens on Aug. 27.

“My guess is they’re going to rethink that,” Gelfond told investors.

The Imax boss argued the cannibalization was less about reducing slots for Hollywood movies than opening up screentime for Chinese films to bring the ratio of local and foreign movies in China more into balance.

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