Winnipeg IMAX to close in March

January 8, 2013 – 11:37 am

Canada’s CBC reports:

Winnipeg’s downtown Imax theatre, which has been showing movies on an extra-large screen for the past 25 years, will close for good at the end of March.

The cinema has been operating on the third floor of Portage Place since 1987, but it has been losing money in recent years, according to the Forks North Portage Partnership, which owns the venue.

“The business case no longer exists to run the theatre the way that it’s been running,” Clare MacKay, the partnership’s vice-president of marketing, told CBC News late Monday.

“Over the last several years, our numbers are continuing to decline, and we haven’t been able to secure the walk-up traffic that we would want in order to be able to continue.”

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