Dr. Jeffrey Kirsch, Executive Director of the Reuben H. Fleet Science Center to Represent GSCA on IMERSA Summit Panel February 14–17, at the Denver Museum of Nature and Science

January 29, 2013 – 6:17 pm

Lake Anna, VA — January 29, 2013 — Dr. Jeffrey Kirsch, executive director of the Reuben H. Fleet Science Center, will join the panel discussion “Playing Together Under the Dome” at the IMERSA 2013 Summit, February 14-17, at the Denver Museum of Nature and Science. The session will examine how fulldome can leverage common ground between intersecting industries in digital multimedia. Kirsch, former chair of the Giant Screen Cinema Assocation (GSCA), is recognized as a pioneer and major contributor to the production and exhibition of IMAX® films in science museums. The Fleet is home to the world’s first IMAX Dome theater, installed in 1973, and with the recent installation of a new giant dome screen and digital GSX™ system from Global Immersion is the first Giant Dome Theater in the country to share a digital planetarium with an IMAX Dome theater.

“I am looking forward to representing GSCA, and in particular the new Giant Dome Interest Group (GDIG) of GSCA, in the panel that will discuss the future of immersive media,” says Kirsch. “The business models are very different for digital fulldome venues, and we need to share ideas as to how we can move forward together.”

Also on the “Playing Together Under the Dome” panel are multimedia producer George Wiktor of The GW Group, representing the Themed Entertainment Association; Thomas Kraupe, director of Planetarium Hamburg, representing the International Planetarium Society; and producer Jay Williams of Super 78, representing the Producers Guild of America. IMERSA board member Michael Daut, director of show production/marketing at Evans & Sutherland, will moderate the session.

About IMERSA (Immersive Media, Entertainment, Research, Science & Arts) is an international nonprofit professional organization that celebrates and promotes immersive and fulldome media for education and entertainment in planetariums, schools, museums, cinemas, events, and attractions. The IMERSA 2013 summit will feature fulldome film screenings in the Denver Museum of Nature and Science’s Gates Planetarium, keynote speakers, panels, workshops, and vendor presentations. Visit www.imersa.org for information and registration.

About GSCA The core purpose of the Giant Screen Cinema Association (GSCA®) is to advance the business of producing and presenting educational giant screen and immersive cinema experiences globally. GSCA’s membership includes more than 260 organizations in nearly 30 countries. Member organizations include giant screen filmmakers, distributors, theaters, suppliers, manufacturers, and students from around the world. For more information visit www.giantscreencinema.com, or find them on Facebook at https://www.facebook.com/giantscreencinema.

About the Reuben H. Fleet Science Center The Reuben H. Fleet Science Center (“the Fleet”) is home to Southern California’s only Giant Dome Screen Theater and 100+ hands-on science exhibits for all ages. Watch immersive giant-screen films in the Heikoff Dome Theater, featuring a NanoSeam™ Dome screen. The Fleet is the first Giant Dome Theater in the country to share a digital planetarium with an IMAX® Dome theater, following the recent installation of a new, state-of-the-art, giant dome screen digital GSX™ system from Global Immersion, which augments the existing IMAX projector in the Heikoff Dome Theater with one of the most comprehensive and powerful full-dome experiences available today. Experience eight galleries of fun, interactive exhibits, including major traveling exhibitions. A hurricane simulator thrills visitors with gusts of wind up to 80 miles per hour. Enjoy sandwiches, salads and healthy treats in Galileo’s Café. Find unique educational toys and games, books, IMAX DVDs and more in the North Star Science Store. Located at 1875 El Prado, two blocks south of the San Diego Zoo on Park Blvd, the Fleet Science Center is a non-profit organization dedicated to furthering the public understanding and enjoyment of science and technology. For information regarding current admission prices, please call (619) 238-1233 or visit our website at www.rhfleet.org.