Universal Pictures’ Furious 7 Poised To Ignite Worldwide Box Office With Widest-Ever Global IMAX® Release Beginning April 1April 1, 2015 – 11:22 am
IMAX to Debut New Laser Projection Technology at Furious 7 Worldwide Premiere Event
LOS ANGELES, April 1, 2015 /PRNewswire/ — IMAX Corporation (NYSE: IMAX) and Universal Pictures, a division of Comcast Corp. (NASDAQ: CMCSA), today announced that Furious 7 will receive the widest-ever IMAX release globally. The film begins its global launch on Wednesday, April 1, before rolling out domestically and in the majority of overseas markets on April 3. Throughout its global run, Furious 7 will screen at more than 800 IMAX® theatres, including approximately 445 international and 365 domestic IMAX locations.
Additionally, IMAX will be launching its revolutionary new laser projection system at the Furious 7 global premiere event to be held at the TCL Chinese Theatre IMAX in Los Angeles. This marks IMAX’s U.S. debut of the new technology as well as the first film ever to receive a global premiere with laser projection. IMAX has undertaken a significant R&D investment to develop its next-generation projection and sound system, which incorporates the laser digital intellectual property IMAX exclusively licensed from Eastman Kodak and Barco’s unique laser innovations. IMAX with laser represents a quantum leap forward in cinema technology – providing audiences with the sharpest, brightest, clearest and most vivid digital images ever, combined with a whole new level of immersive audio.
“Not only are we excited to be releasing Furious 7 globally in record-setting fashion, we are delighted to be partnering with Universal Pictures on the first-ever movie premiere event screened with laser,” said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. “As the most action-packed Fast and Furious installment yet, Furious 7 deserves to be seen in the most awe-inspiring and intense way possible across IMAX screens worldwide.”
The IMAX® release of Furious 7 will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Dec. 31, 2014, there were 934 IMAX theatres (809 commercial multiplexes, 19 commercial destinations and 106 institutions) in 62 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
This press release contains forward looking statements that are based on IMAX management’s assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX’s most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.