AP: Smithsonian gears up for movie-inspired visitors
May 11, 2009 – 12:49 pmTie-in promotions between the Smithsonian Institution and the upcoming Night at the Museum: Battle of the Smithsonian should up attendance at Smithsonian museums. The Associated Press reports:
What happens after dark in the halls of a museum? A few lucky kids will get to find out in the months ahead, thanks to some big promotions and travel deals drawing on the buzz of Hollywood’s new museum flick, “Night at the Museum: Battle of the Smithsonian.”
The world’s largest museum complex, the Smithsonian Institution, is in the spotlight and hoping the movie — starring Ben Stiller, Robin Williams and Amy Adams — will draw millions of young new visitors to see the real airplanes and artifacts housed in Washington that are featured in the movie. Kid-friendly product promotions already are offering chances to win free trips for a sleepover at the real Smithsonian.
Much of the movie is set at the National Air and Space Museum, though it also features artworks and treasures from other sites on the National Mall. It’s set for release in theaters May 22.
“Hopefully they can make history come to life,” said aeronautics curator Robert van der Linden, who reviewed the script and made sure film crews didn’t break anything while they shot scenes at the museum last year.
|
You must be logged in to post a comment.