Star Trek Shatters Virtually All Opening Weekend IMAX Box Office Records
May 11, 2009 – 2:25 pmIMAX Release Posts $9.6 Million Worldwide on Opening Weekend
Moviegoers Flood IMAX® Theatres with Only Ten Days Left for IMAX Engagement
Highlights include:
- Largest domestic opening at $8.5 million
- Domestic per screen average of approximately $62,000
IMAX Corporation and Paramount Pictures today announced that Star Trek: The IMAX Experience, directed by J.J. Abrams (“Mission: Impossible III”, “Lost” and “Alias”), shattered virtually every opening weekend IMAX box office record, posting $8.5 million from 138 IMAX® theatres domestically. The limited IMAX run registered a per screen average of approximately $62,000 for the weekend, marking the highest grossing Friday, Saturday and Sunday ever for an IMAX opening. IMAX’s domestic opening contributed 11% of the hit film’s overall domestic box office gross of $79.2 million on less than 2% of the screens.
The IMAX release also broke records internationally, generating more than $1.1 million from 25 IMAX screens, for a per screen average of $44,000, bringing the worldwide IMAX box office to $9.6 million.
Star Trek has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology.
“We couldn’t be happier with the overall performance of the film and we’re particularly pleased with the incredibly strong performance of the expanding IMAX network. The enhanced image and sound quality of The IMAX Experience is clearly resonating with moviegoers,” said Rob Moore, Vice Chairman, Paramount Pictures.
“Star Trek blew away virtually all of our opening weekend box office records,” said IMAX CEO Richard L. Gelfond. “These strong results further validate our digital rollout and joint revenue sharing model with exhibitors and customers. The only factor limiting our box office performance this weekend was that our theatres were essentially at capacity, even with our expanding network. We anticipate continued strong performance through next weekend as the film is only scheduled to play in wide release in IMAX theatres for ten more days.”
“This weekend demonstrates that, regardless of whether a film is in 2D or 3D, the power of The IMAX Experience continues to drive audiences at record levels to IMAX theatres worldwide,” added Greg Foster, Chairman and President of IMAX Filmed Entertainment. “Paramount Pictures really understands the power of bringing two great brands together, especially with a visionary director like J.J. Abrams, who had the foresight to recognize that IMAX and Star Trek are a perfect match. He has created an amazing film that perfectly aligns The IMAX Experience with Star Trek fans in addition to a much wider audience that reaches beyond devoted Trekkies.”
|
You must be logged in to post a comment.