NY Times: Imax Clears a Path for What Could Be a Good Long Run of James Cameron’s “Avatar”
May 19, 2009 – 1:23 pmThe New York Times’ Carpetbagger blog takes a look at how IMAX is handling the release of James Cameron’s highly anticipated Avatar:
How hot is James Cameron’s “Avatar”? Hot enough that Imax so far has not lined up any other Hollywood movies for its ultra-big screen theaters between Fox’s release of Mr. Cameron’s 3-D science fiction thriller on Dec. 18 and the arrival of Tim Burton’s “Alice in Wonderland” on March 5. Things could change. But the Imax people are mulling whether the several hundred large screens by then expected to be up and running with commercial films (as opposed to the museum-type fare) will be needed for almost three months to satisfy demand for Mr. Cameron’s first feature film since “Titanic.”
UPDATE 1: /film offers its thoughts on the possible 3-month Avatar run:
Avatar hits theaters on December 18th 2009, and the next giant screen release is Tim Burton’s Alice in Wonderland on March 5th 2010. The Dark Knight had a 10-week IMAX run, and was still doing pretty well when Eagle Eye replaced it on September 26th 2008.
Of course, this might all change. Possible IMAX up-conversions include Warner Bros’ The Book of Eli (January 15th) or the Disney 3D rerelease of Beauty and the Beast (February 12th). The latter seems more of a possibility, as Disney has a multi-film deal with the IMAX corp. But this would still give Avatar a full two months of screen time.
UPDATE 2: More musings on the possible Avatar run:
FirstShowing.net: James Cameron’s Avatar Getting Three Month IMAX Run
Rama’s SCREEN: AVATAR Gets 3 Months of IMAX
Orlando Sentinel: IMAX clears the decks for Cameron’s Avatar
WorstPreviews: “Avatar” Already Breaking IMAX Records
All Headline News: James Cameron’s “Avatar” Gets 3 Months On IMAX Theaters
Screenhead: Avatar Scheduled for Three-month IMAX Run
Screen Rant: ‘Avatar’ To Get A Three Month IMAX 3D Release?
Cinema Blend: Avatar To Take Over IMAX
Spike: Avatar to Get Three Months on IMAX
Reelz Channel: Avatar to Get Unprecedented Screen Time at IMAX Theaters
Paste Magazine: Avatar may be booked for three months on IMAX
SCI FI Wire: Cameron’s Avatar will get a three-month run in IMAX
SciFiPulse.Net: Avatar Recieves Three Month Commitment From IMAX
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