Bloggers react doubtfully to recent IMAX claims on digital experience
May 22, 2009 – 12:47 pmIMAX CEO Richard Gelfond has been speaking with the media concerning the digital IMAX screen size controversy. In a recent article from Variety, Gelfond says “their advance market research said only 2% of customers felt the new Imax screens weren’t a comparable experience to the old.”
Most bloggers find that hard to believe. Here’s a round-up of the reactions around the web:
/film: IMAX Claims 98% Of Moviegoers Don’t Notice The Difference… Yeah, Right!
CrunchGear: Not all IMAX screens are created equal
Madisonian.net: Size Matters or What’s an IMAX?: Thoughts on Branding and Meaning
Minnesota Public Radio: The Digital Imax backlash
buzz: everything entertainment: IMAX May Tell Moviegoers Size Of Screens
Yahoo! Tech: IMAX CEO promises “more information” about smaller screens
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