Avatar trailer breaks Apple.com records

MTV reports:

Whether you loved it or loathed it, freaked out or rolled your eyes, you certainly tuned in: The teaser trailer for James Cameron’s “Avatar” became the biggest debut for Apple.com ever, shattering the previous record (1.7 million) by more than 2 million streams.

Debuting on Thursday, the trailer notched more than 4 million views on Apple in its first day online, according to a press release from Fox. By Friday, the footage of the sci-fi epic — replete with towering blue aliens, interspecies warfare and visual effects that Cameron and his team dreamed up almost 15 years ago — had been released widely on the Web, surely logging millions of more views.

Friday became known as “Avatar” Day, as Fox screened 15 minutes of movie footage for free in IMAX 3-D theaters around the country. According to the press release, reservations for the two showings were fully booked.

For the movie, which required four years of production time and reportedly cost more than $200 million to complete, Cameron revolutionized two filmmaking technologies: digital 3-D and e-motion capture (small cameras are attached to an actor’s head to record his or her facial movements).

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You can watch the teaser trailer here: Link >>

UPDATE: Read the press release posted over on ComingSoon.net: Press Release >>

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