Detroit News: Two Metro Detroit multiplexes add IMAX in time for big fall films
October 19, 2009 – 5:27 pmThe Detroit News reports:
Two new Imax theaters will open at multiplexes in Metro Detroit just in time to show the IMAX version of “Where the Wild Things Are” on Friday. Both the AMC Livonia 20 and AMC Star Great Lakes Crossing 25 are adding IMAX screens that will combine the highly defined images, digital sound and theater geometry (if not the gargantuan screen at The Henry Ford) of IMAX. Upcoming movies slated to be released in the IMAX format include the Michael Jackson concert film “This Is It” on Oct. 28, “Disney’s A Christmas Carol” on Nov. 6, and “Avatar” on Dec. 19.
The Big Screen Cinema Guide also offers more info on the two new Detroit digital IMAX screens:
That last sentence is a key item, as it implies that these are not going to be the “Think Big” screens that IMAX built its reputation on, but rather somewhat smaller screens lit by digital projectors, as part of IMAX’s new push to getting into more theaters and getting away from the massive film format that it became famous for.
IMAX calls these smaller theaters, usually conversions of existing auditoriums, their “multiplex design” IMAX theaters. After a public uproar mostly started by actor/comedian Aziz Ansari this summer, IMAX is now identifying these theaters on their web site, if you know where to look.
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