ScreenCrave: Avatar Breaks IMAX’s Wide Release Record

December 14, 2009 – 5:41 pm

ScreenCrave reports:

Following in the footsteps of Harry Potter and the Half-Blood Prince and The Dark Knight, James Cameron’s Avatar will debut in both conventional and IMAX theaters when its released this Friday, December 18th. The 3-D spectacle will have the widest IMAX opening ever in both domestic and international markets.

This past summer Harry Potter and the Half-Blood Prince popped up in 161 domestic IMAX theaters, and about 70 international. Avatar will up the ante by appearing in 178 domestic and 83 international IMAX theaters for a total of 261, making it the company’s widest release to date. Director James Cameron feels that IMAX will allow viewers to see the film in the best possible way thanks to the sound and picture quality that the venues have to offer.

“Our goal with ‘Avatar’ is to revolutionize live-action 3D moviemaking, and it looks and sounds incredible in IMAX 3D,” said director James Cameron. “The larger field of view and powerful surround sound of an IMAX theater will immerse the audience in a way that cannot be experienced anywhere else.”

According to IMAX, the film is already showing a strong pre-show standing with early ticket sales.

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UPDATE: More Avatar buzz around the web:

The Times of India: A peek into James Cameron’s new world – Pandora

BAM’s Blog: First Oklahoma City IMAX theater celebrating grand opening Friday with “Avatar”

Phoenix Business Journal: ‘Avatar’ to set record for IMAX openings

Associated Press: Cameron aims for ‘Titanic’ results with ‘Avatar’

Phoenix Business Journal: Imax, ‘Avatar’ openings go green

Wall Street Journal: Imax Shares Gain From “Avatar” Hype; Pre-Sales Strong

BBC: Avatar launches Wales’ first Imax screen in Cardiff

Screen Daily: Avatar beats Dark Knight in advances for BFI’s IMAX

Entertainment Weekly: ‘Avatar’ pre-sales heat up: Early data showing date-night appeal

The Hollywood Reporter: ‘Avatar’ advance ticket sales skewing male