BBC: Inside Wales’ first IMAX cinema

The BBC gets an inside look into Wales first IMAX theater at Odeon Cardiff:

Yesterday we were invited to a preview of the new IMAX cinema – Wales’ first – which opens tomorrow at the Odeon, Cardiff Bay.

This is the fifth IMAX Odeon have opened in Britain, although around a dozen other IMAXes are open across the UK. Apparently Cardiff Bay has one of Europe’s first installations of their latest digital projection technology and audio system, so it’s something of a coup for Welsh cinema lovers.

All this comes at a price, of course. The installation of the 7.7m by 16.8m screen in Cardiff Bay apparently cost around £500,000, including an acoustically treated auditorium, twin digital projectors for 2D and 3D films, and laser-aligned (whatever that involves) digital surround sound.

And of course there’s the 3D technology. We were lucky enough to see a display of forthcoming feature films, including Under The Sea 3D, A Christmas Carol, the new DreamWorks animation How To Train Your Dragon, Tim Burton’s sumptuous-looking Alice In Wonderland, and James Cameron’s inevitable blockbuster Avatar, which is the first film to be shown on the Cardiff screen.

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