LA Times: 3-D movie boom leading to 3-D ticket price hikes

The Los Angeles Times takes a look at what 3D means to the consumer’s pocket book:

With 3-D movies such as “Avatar” and “Alice in Wonderland” burning up the box office, theaters are betting that consumers are willing to shell out more to put on glasses to see “How to Train Your Dragon” and “Clash of the Titans.”

Analyst Richard Greenfield of BTIG surveyed 10 theaters in different major cities across the country and found that, on average, they are raising ticket prices for 3-D movies by 8% this weekend. The price of a movie in 3-D on large format Imax screens is going up even faster, rising an average 10% for adults and 12% for children.

2-D ticket prices, meanwhile, are going up 4% on average for adults and 3% for children.

The average surcharge to see a movie in 3-D is now $4. For Imax 3-D, it has gone up to nearly $6.

Read the rest of the article: Link >>

UPDATE: More on rising cost of 3D:

The Wall Street Journal: Higher Prices Make Box-Office Debut

Guardian.co.uk: 3D ticket prices ‘to rise by as much as 26%’ in the US

JoBlo.com: THEATERS SLOWLY RAISING TICKET PRICES FOR 3D AND IMAX

CBS News: Movie Ticket Prices Set To Rise

Time: The Movies: Never Cheaper, Never More Expensive

WTEN: Movie ticket prices on the rise again

Screen Rant: 3D Movie Tickets Get a Price Hike

KENS 5: 3-D movies jump right at you, and so does their new price

Knoxville News Sentinel: Movie theater prices headed higher

USA Today: Theaters raise ticket prices for ‘Dragon’ in 3D

Variety: 3D: Eye-popping economics

Gather: Movie Theater Prices Skyrocket

CNB News: Theatres Hike Prices on 3-D, IMAX Films

Entertainment Weekly: Theaters raising ticket prices: How much extra will you be willing to pay? | Ticket prices are rising, but movie theaters are still full

News In Film: Theaters Increasing 3D Ticket Prices Today

New York Daily News: 3-D takes movie ticket prices to 20 bucks in New York

The Salem News: Mall Imax raises ticket prices

Contactmusic: Inflation Hits Box Office

The Vancouver Sun: U.S. hikes ticket prices for 3-D flicks: Is Canada next?

Cinematical: Fan Rant: What Part of ‘Recession’ Don’t Theater Chains Get?

New York Post: The Great 3D $hakedown

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