The Los Angeles Times takes a look at what 3D means to the consumer’s pocket book:
With 3-D movies such as “Avatar” and “Alice in Wonderland” burning up the box office, theaters are betting that consumers are willing to shell out more to put on glasses to see “How to Train Your Dragon” and “Clash of the Titans.”
Analyst Richard Greenfield of BTIG surveyed 10 theaters in different major cities across the country and found that, on average, they are raising ticket prices for 3-D movies by 8% this weekend. The price of a movie in 3-D on large format Imax screens is going up even faster, rising an average 10% for adults and 12% for children.
2-D ticket prices, meanwhile, are going up 4% on average for adults and 3% for children.
The average surcharge to see a movie in 3-D is now $4. For Imax 3-D, it has gone up to nearly $6.
Read the rest of the article: Link >>
UPDATE: More on rising cost of 3D:
The Wall Street Journal: Higher Prices Make Box-Office Debut
Guardian.co.uk: 3D ticket prices ‘to rise by as much as 26%’ in the US
CBS News: Movie Ticket Prices Set To Rise
Screen Rant: 3D Movie Tickets Get a Price Hike
Knoxville News Sentinel: Movie theater prices headed higher
Variety: 3D: Eye-popping economics
Gather: Movie Theater Prices Skyrocket
CNB News: Theatres Hike Prices on 3-D, IMAX Films
News In Film: Theaters Increasing 3D Ticket Prices Today
New York Daily News: 3-D takes movie ticket prices to 20 bucks in New York
The Salem News: Mall Imax raises ticket prices
Contactmusic: Inflation Hits Box Office
The Vancouver Sun: U.S. hikes ticket prices for 3-D flicks: Is Canada next?
New York Post: The Great 3D $hakedown