Agreement Further Cements Partnership That Began in 2003 and Reinforces Commitment to Providing Highest Level of Theatrical Presentation Available
Warner Bros. Building on Strong Performance and Increasing Consumer Demand for The IMAX Experience® Around the World
LOS ANGELES, April 28, 2010 (GLOBE NEWSWIRE) — IMAX Corporation (Nasdaq:IMAX) (TSX:IMX) and Warner Bros. Pictures, a unit of Time Warner Inc. (NYSE:TWX), announced today that they have completed an agreement to release up to 20 Warner Bros. films in IMAX’s format over the course of the next three and a half years (from 2010 through 2013). The agreement strategically aligns Warner Bros.’ tent-pole business with the increasing worldwide popularity of The IMAX Experience® in both 2D and IMAX® 3D, providing the studio with an added distribution platform that consistently delivers strong box office returns. The agreement underscores the excitement around the studio’s future films which are anticipated to be among the best Hollywood event titles slated for release in the coming years.
Under the agreement, Warner Bros. movies that will be released in IMAX are: Legends of the Guardian: The Owls of Ga’Hoole 3D (September 24, 2010); Harry Potter and the Deathly Hallows: Part 1 (3D) (November 19, 2010); Harry Potter and the Deathly Hallows: Part II (3D) (July 15, 2011); Happy Feet 2 (3D) (November 18, 2011); and The Hobbit (December 2013). Warner Bros. and IMAX also plan to release an additional 15 films over the course of 2011, 2012 and 2013, including Gravity, Dark Shadows, Fury Road, Batman 3, and Superman.
“Our track record with IMAX has been incredible, and incorporating 3D into this collaborative effort will serve as the ultimate experience for our audiences,” said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures. “We are extraordinarily proud of our forthcoming slate and eager to offer these films to audiences in the most premium of movie-going experiences.”
“We’re thrilled to join with IMAX in bringing global audiences new and exciting experiences through the 3D IMAX format,” said Veronika Kwan-Rubinek, President, International Distribution, Warner Bros. Pictures. “We have a tremendously powerful slate of quality tentpole films, and as IMAX theaters continue to expand internationally, more and more audiences will have the opportunity to experience our films using this exciting format.”
“Warner Bros. is and has been an important strategic partner for IMAX. The success of our partnership to date is a result of our integrated approach to marketing and release strategies, and we believe this formula will lead to more box office success in the future,” said Richard L. Gelfond, CEO of IMAX. “Our digital theatre system has accelerated the growth of our theatre network and provides us with significant flexibility in the release and programming schedule in our theatres. This important announcement provides increased visibility into our future film slate, enabling existing and potential exhibitors to better know what’s ‘coming soon’ in their IMAX® theatres.”
“IMAX has a deep appreciation for Warner Bros.’ approach to the film business; they consistently work with the industry’s most talented filmmakers, produce and release blockbuster films that captivate global audiences and make going to the movies a fun, powerful and inspiring experience,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment. “We are confident that continuing to team with Warner Bros. to distribute market, promote and showcase their ‘all-star’ titles in IMAX will delight movie-goers around the world and achieve box office and critical success that will benefit our two companies and our exhibitor partners.”
Since June 2003, Warner Bros. Pictures has released 25 titles in IMAX’s format, 10 of which featured IMAX 3D, including several live action pictures that were partially converted into 3D with IMAX’s proprietary 2D-to-3D conversion technology. Warner Bros. films have generated approximately $565 million in box office revenues at IMAX theatres around the world. Each Hollywood title was digitally re-mastered into the image and sound quality of The IMAX Experience using IMAX’s proprietary IMAX DMR(R) (Digital Re-Mastering) technology. Also included in the tally are the studio’s four original IMAX 3D co-productions, “NASCAR 3D” (2003), “Deep Sea 3D” (2008), “Under the Sea 3D” (2009) and “Hubble 3D,” in select IMAX theatres now.
UPDATE 1: Correction re: The Hobbit release date via ComingSoon.net:
IMAX incorrectly listed the release date for The Hobbit in the press release. Warner Bros. Pictures has confirmed that they are now targeting a December 2012 release for The Hobbit and a December 2013 release for The Hobbit sequel.
UPDATE 2: Additional coverage on the IMAX/Warner Bros. 20-film deal:
The Hollywood Reporter: Imax, Warner Bros. pact on 20-film deal
ScreenCrave: Warner Bros Makes 20 Picture Deal With IMAX!
Daily News: IMAX and Warner Bros. to release 20 3-D movies
Nolan Fans: Batman 3 and Superman Part of WB/IMAX Deal
FirstShowing.net: Warner Bros Officially Announces 20 Upcoming IMAX Movies
Associated Press: Warner Bros, Imax reach 20 picture deal to 2013
GeekTyrant: IMAX and Warner Bros. Team up For 20 Film Deal
Review St. Louis: IMAX and Warner Bros. Ink Deal for 20 More Films
YouBentMyWookie: WB and IMAX Reveal Plans For Hobbit, Batman 3, Superman and More
Los Angeles Times: Warner Bros. supersizes picture deal with Imax
TheWrap: IMAX Flub Freaks Out ‘Hobbit’ Fans
San Francisco Chronicle: Imax to Show Up to 20 Warner Bros. Films Through 2013
USA Today: ‘The Hobbit’ to come out in theaters in 2013
Toronto Sun: IMAX inks 20-film deal with Warner Bros.
Entertainment Weekly: ‘The Hobbit’ on track (hopefully) for 2010 release
Fanboys Examiner: ‘The Hobbit’ release date announced as part of Warner Bros/IMAX pact
Digital Spy: Warner Bros makes 20-film IMAX deal
The Desert Sun: Warner Bros., IMAX announce 20-movie 3-D deal
People’s Daily Online: IMAX, Warner Bros to release 20 films in IMAX format
Obsessed With Film: BATMAN 3, SUPERMAN reboot, THE HOBBIT all in IMAX
Contactmusic: Warner Bros. To Boost Output Of Imax-Formated Films
News In Film: WB Schedules Batman 3, Other IMAX Dates
Comic Vine: BATMAN & SUPERMAN on IMAX
Rapid TV News: IMAX commit to 20 Warner movies