IMAX could boost Twilight Eclipse box office to $150M

June 29, 2010 – 3:01 pm

The Twilight Saga: Eclipse will open in 193 IMAX locations which could mean big box office revenue for the film. TheWrap reports:

With that theater count including 193 IMAX locations, Summit Entertainment officials are moving “Twilight” out of November for the first time, giving the film access to its young-female core demographic at a time when its constituents are out of school.

Conservative forecasts predict the PG-13-rated film will gross $150 million domestically in its first six days of release, spanning through the holiday weekend. That would usurp the $142.8 million three-day opening for “New Moon” last November.

. . .

With tracking surveys revealing the “definite interests” of young female demographics to be in the almost unheard of 40-percent-and-above range, “Eclipse” will try to improve on a male-demo turnout that tallied less than 20 percent of the total audience for “New Moon.”

“We think being in IMAX this time around will help with that,” [Summit distribution chief Richie] Fay added. “IMAX has the tendency to broaden the audience.”

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UPDATE: More news on Twilight Eclipse IMAX ticket sales and box office:

Canwest News Service: Eclipse to open on a record 402 screens.

The Hollywood Reporter: Will ‘Eclipse’ top ‘New Moon’ at boxoffice? | Analyst: ‘Eclipse’ to boost movie chain stock

The Orange County Register: Twilight fans line up early for ‘Eclipse’

The Motley Fool: What “Twilight: Eclipse” Can Teach About Movie Investing

E! Online: Five Things You Gotta Know About Eclipse’s Record-Setting Opening

Chicago Movie News Examiner: ‘Eclipse’ breaks midnight showing record

The New York Times: ‘Twilight’ Sequel Slays at Midnight

Wall St. Cheat Sheet: Wanna Get Rich? Follow the Twilight Saga Recipe of Vampires at Midnight

South Florida Sun-Sentinel: Midnight IMAX screening of “Eclipse” sold out

Entertainment & Showbiz: Twilight Eclipse- On a wild and hysterical spree to tear apart all records!

Hollywood in HiDef: Twilight’s first big IMAX debut Twilight “Eclipse” on track to become highest grossing Twilight Saga film

Baltimore Fine Arts Examiner: ‘Twilight’s Eclipse’ promises to reach new heights in sales over the holiday weekend

News 8 Austin: “Twilight” fans can head to the IMAX theater

MTV: Will ‘Eclipse’ Beat ‘New Moon’ At The Box Office?