AT&T U-verse TV Adds Six Free 3D IMAX Theatre Films to 3D Technology Package

September 15, 2010 – 6:01 pm

DALLAS, Sept. 15 /PRNewswire/ — This fall, AT&T is bringing more 3D content to U-verse® TV screens.

AT&T* today announced the addition of six new 3D IMAX Theatre films to the AT&T U-verse TV 3D Technology Package. U-verse TV 3D subscribers can now enjoy “Dinosaurs: Giants of Patagonia,” “Dinosaurs Alive,” “Wild Ocean” and “Mummies” in stunning 3D at no extra charge. AT&T will also add the “Bugs” and “Adventures in Animation” films in early October.

For new 3D TV owners who want to see what the 3D experience is all about, AT&T has made “Dinosaurs: Giants of Patagonia” available to every U-verse TV customer at no extra charge. You can find the films in the U-verse On Demand library under 3D in the “Featured” folder.

The U-verse 3D Technology Package also includes ESPN 3D, which will telecast a featured college football game almost every week and the 2011 BCS National Championship Game in 3D this football season. The ESPN 3D channel is available on channel 1610 to U-verse TV customers (with the U100 package or above and HD service). Customers can instantly upgrade to the 3D Technology Package for $10 per month through the new Account Manager app, rolling out on a market-by-market basis on channel 9910.

3D programming is supported on all customers’ existing U-verse DVRs and receivers, without any additional set up or U-verse equipment upgrades. Customers will also need a 3D-ready TV set and 3D glasses.

AT&T offers thousands of On Demand movies and TV shows in the U-verse TV On Demand library and on U-verse Online, an entertainment web site that lets you watch streaming TV shows, movies and video clips on your PC.

AT&T U-verse TV is the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. For additional information on AT&T U-verse — or to find out if it’s available in your area — visit www.att.com/u-verse.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

UPDATE: Additional coverage on IMAX theater films added to AT&T U-verse:

HD Report: AT&T adds 3D IMAX films to U-verse