With the recently signed five-picture deal between Disney and IMAX, analysts look at how Hollywood has come to view IMAX. The Associated Press reports:
Marla Backer of Soleil Securities Group Inc. said the Disney agreement, which follows a deal Imax signed with DreamWorks Animation SKG Inc., shows the studios understand they need to secure their spots with Imax before others do.
“With Disney, all of the major studios have recently released films or have upcoming titles on the Imax platform,” she wrote in a client note.
A rise in popularity of 3-D movies is also helping Imax, Backer added, with two highly anticipated films, “Monsters vs. Aliens” and “Avatar,” set to run on Imax screens next year.