May 5, 2015 – 11:32 am
Film Blasts into North American Market with $18 Million in IMAX; Global Cume Reaches $40 Million in Just 12 Days, a Record Pace for IMAX
LOS ANGELES, May 4, 2015 /PRNewswire/ — IMAX Corporation (NYSE: IMAX) today announced that Marvel’s Avengers: Age of Ultron amassed a record-setting $25.2 million in IMAX® theatres globally – the Company’s largest non-China worldwide box office weekend for a single film. Domestically, Avengers: Age of Ultron delivered $18 million on 364 IMAX screens for a massive $50,000 per-screen average. Moreover, IMAX represented 8 of the film’s top 10 domestic opening locations.
The film’s global IMAX theatres cume reached $40 million in only 12 days, beating the previous 14-day record pace set by Marvel’s Iron Man 3. Internationally, Marvel’s Avengers: Age of Ultron held exceptionally well in IMAX theatres, grossing $7.2 million in its second weekend overseas. Added to the film’s recording-setting international IMAX debut last weekend, Marvel’s Avengers: Age of Ultron has cumed $22 million so far, without yet the benefit of the Chinese market, where the film opens on May 12.
“The continued global success of the Avengers franchise is a remarkable feat and we congratulate Disney and Marvel for yet another astounding domestic opening in the Marvel Cinematic Universe,” said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. “With a fantastic ‘A’ CinemaScore rating, we look forward to the film’s domestic holdover potential, particularly in IMAX® theatres, where internationally, the film already has displayed exceptional staying power. This weekend represents the continuation of the film’s global box office domination and audiences’ preference for The IMAX Experience®.”
The IMAX® 3D release of Marvel’s Avengers: Age of Ultron will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of March 31, 2015, there were 943 IMAX theatres (820 commercial multiplexes, 18 commercial destinations and 105 institutions) in 63 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
About Marvel’s Avengers: Age of Ultron
Marvel Studios presents “Avengers: Age of Ultron,” the epic follow-up to the biggest Super Hero movie of all time. When Tony Stark tries to jumpstart a dormant peacekeeping program, things go awry and Earth’s Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as the fate of the planet hangs in the balance. As the villainous Ultron emerges, it is up to The Avengers to stop him from enacting his terrible plans, and soon uneasy alliances and unexpected action pave the way for an epic and unique global adventure.
Marvel’s “Avengers: Age of Ultron” stars Robert Downey Jr., who returns as Iron Man, along with Chris Hemsworth as Thor, Mark Ruffalo as Hulk and Chris Evans as Captain America. Together with Scarlett Johansson as Black Widow and Jeremy Renner as Hawkeye, and with the additional support of Don Cheadle as James Rhodes/War Machine, Cobie Smulders as Agent Maria Hill, Stellan Skarsgard as Erik Selvig and Samuel L. Jackson as Nick Fury, the team must reassemble to defeat James Spader as Ultron, a terrifying technological villain hell-bent on human extinction. Along the way, they confront two mysterious and powerful newcomers, Pietro Maximoff, played by Aaron Taylor-Johnson, and Wanda Maximoff, played by Elizabeth Olsen and meet an old friend in a new form when Paul Bettany becomes Vision.
Written and directed by Joss Whedon and produced by Kevin Feige, p.g.a., Marvel’s “Avengers: Age of Ultron” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963. Louis D’Esposito, Alan Fine, Victoria Alonso, Jeremy Latcham, Patricia Whitcher, Stan Lee and Jon Favreau serve as executive producers. Get set for an action-packed thrill ride when The Avengers return in Marvel’s “Avengers: Age of Ultron” on May 1, 2015.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2015 MARVEL
This press release contains forward looking statements that are based on IMAX management’s assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX’s most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.