SANTA MONICA, Calif., Feb. 10, 2015 /PRNewswire/ — IMAX Corporation (NYSE: IMAX) and The Walt Disney Studios, a division of The Walt Disney Company (NYSE: DIS), today announced that the highly anticipated live-action Cinderella – directed by Academy Award® nominee Kenneth Branagh and starring Academy Award® winner Cate Blanchett as the Stepmother and Lily James in the timeless title role – will be digitally re-mastered into the immersive IMAX® format and released in IMAX® theatres globally beginning March 13.
A live-action feature inspired by the classic fairy tale, Cinderella is written by Chris Weitz and produced by Simon Kinberg, Allison Shearmur and David Barron. Tim Lewis served as executive producer.
“Based on the timeless classic, Cinderella now is a visually breath-taking live-action gem from the hugely talented Kenneth Branagh, with whom we’re thrilled to partner again, as well as the wonderful team at Disney,” said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. “Having been fortunate to see the movie several weeks ago, we believe Cinderella will resonate with movie-goers from around the globe, and we can’t wait to share it with IMAX audiences worldwide.”
The IMAX® release of Cinderella will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.
For more information about Cinderella, please visit Disney’s official website at http://disney.com/cinderella/.
The story of Cinderella follows the fortunes of young Ella (Lily James) whose merchant father remarries following the death of her mother. Eager to support her loving father, Ella welcomes her new stepmother (Cate Blanchett) and her daughters Anastasia (Holliday Grainger) and Drisella (Sophie McShera) into the family home. But, when Ella’s father unexpectedly passes away, she finds herself at the mercy of a jealous and cruel new family. Finally relegated to nothing more than a servant girl covered in ashes, and spitefully renamed Cinderella, Ella could easily begin to lose hope. Yet, despite the cruelty inflicted upon her, Ella is determined to honor her mother’s dying words and to “have courage and be kind.” She will not give in to despair nor despise those who mistreat her. And then there is the dashing stranger she meets in the woods. Unaware that he is really a prince, not merely an apprentice at the Palace, Ella finally feels she has met a kindred soul. It appears her fortunes may be about to change when the Palace sends out an open invitation for all maidens to attend a ball, raising Ella’s hopes of once again encountering the charming Kit (Richard Madden). Alas, her stepmother forbids her to attend and callously rips apart her dress. But, as in all good fairy tales, help is at hand, and a kindly beggar woman (Helena Bonham-Carter) steps forward and – armed with a pumpkin and a few mice – changes Cinderella’s life forever.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of September 30, 2014, there were 880 IMAX theatres (751 commercial multiplexes, 19 commercial destinations and 110 institutions) in 60 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
This press release contains forward looking statements that are based on IMAX management’s assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX’s most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.